inglés
alemán
glo·cali·za·tion [ˌgləʊkəlaɪˈzeɪʃən, ingl. am. ˌgloʊkəlɪˈ-] SUST. (from 'global' and 'localization')
- glocalization
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alemán
inglés
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- glocalization
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The third step consists in companies deciding to follow a glocalization strategy, where they simply develop local versions of their already existing global offerings.
en.wikipedia.org Research into the glocalization concept also fed into this intellectual stream.
en.wikipedia.org He is credited with popularizing the term glocalization as it pertains to understanding how new media encourage both global and local interactions.
en.wikipedia.org Despite the fact the glocalization of business suggests an emphasis on local conditions, in reality, glocalized goods typically have very little local relevance.
en.wikipedia.org In recognition of these negative effects, the authors present a case in favor of the glocalization of social work to enhance the social welfare of citizens.
en.wikipedia.org